Motion Design
Dior
The challenge
Make people want to explore the Digital Academy's entire digital training offer, rather than “selling” yet another e-learning module: showcase the content, strengthen teams' adoption of the platform and create a differentiating angle for internal training.
Our response
A video trend book applied to digital learning: a chic, dynamic editorial format, between a brand magazine, a corporate film and a training tool, staging the Academy's main themes, flagship e-learning content and real-world uses in the field.
The production
Art direction, writing, storytelling and graphic design: a brand experience serving learning, rather than a simple platform presentation.
The deliverables
An internal communication video, designed as promotional marketing video content for the Digital Academy.
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