The Potiok blog
Lessons learned, methods and concrete answers to the questions that come up before, during and after a video production.
Video advice & strategy
Video advice & strategy
What budget should you plan for a corporate video?
Preparation, shoot complexity, number of formats, production level: what really drives the budget of a corporate video.
How to prepare a CEO interview
Message, questions, location, framing, review: the steps that help an executive speak simply and naturally on camera.
2D or 3D motion design: how to choose
The choice between 2D and 3D is not about the wow factor: subject, audience, the film's lifespan and budget should drive the decision.
What setup to film a convention or general meeting?
Recording, control room, live streaming, subtitling: how to size the setup for filming a convention or a general meeting.
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