Motion design: any subject becomes clear and accessible

Motion Design

An abstract service, a transformation, a technical product, a process, data: motion design gives a visual structure to what is hard to show. Narration, graphics and rhythm work together.

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Our approach

Motion Design — the Potiok team at work

Content that is clear and pleasant to watch

Motion design isn't a layer of dressing added at the end. The story, the information hierarchy, the graphic style and the rhythm are built together so that the content is clear, recognisable and pleasant to follow.

Motion Design — the Potiok team at work (view 2)

Substance, form and rhythm work together

We approve step by step: structure, storyboard, animation. This secures the message and the art direction before entering the production phases.

What we do in motion design

  • 01 Explainer films
  • 02 2D animation
  • 03 3D animation
  • 04 Live action + motion mix
  • 05 Graphic packaging
  • 06 Data visualisation
  • 07 Product / service demonstrations
  • 08 Interfaces, diagrams and visualisations
  • 09 E-learning content

Process

01

Immersion

We understand the subject, the audience and the level of complexity.

02

Script writing and structure

We prioritise the information and build the narrative.

03

Art direction

Storyboard and graphic principles.

04

Animation & finishing

Animation, sound design, voice, music, adaptations and delivery.

Work

3D demo reel
3D demo reelMotion Design3DView the project
Hybrid videos demo reel (live action and motion design)
Hybrid videos demo reelMotion DesignFilmingHybridView the project
Motion design demo reel (2D and 3D animation)
Motion design demo reelMotion DesignView the project
Motion design demo reel — explainer videos (2)
Motion design demo reel — explainer videosMotion DesignView the project
Motion design demo reel — 2D / 3D animation
Motion design demo reel — 2D / 3DMotion Design3DView the project
Trend book for the Digital Academy
DiorMotion DesignCorporate videoE-learningView the project
Tender and brand content video
Sodexo × Disneyland ParisMotion DesignFilmingBrand contentView the project
Digital Workplace — the digital work environment
AtosMotion DesignCorporate videoView the project
Waste counter
SUEZMotion DesignFilmingHybridView the project
Connected Kitchen — marketing video
WorldlineMotion DesignFilmingHybridView the project
Point-of-sale software for contract and commercial catering
AdoriaMotion DesignFilmingProduct videoView the project
Motion design video — customer journey
Construction site tracking appMotion DesignProduct videoView the project
Digital services for training managers
CegosMotion DesignFilmingHybridView the project
Omni Commerce — omnichannel payments platform
WorldlineMotion DesignProduct videoView the project
Digital Banking solutions
WorldlineMotion DesignHybridView the project
WL Contact — omnichannel contact centre
WorldlineMotion DesignProduct videoView the project
Data and customer scoring — live action and 3D
Data Value FactoryMotion Design3DDataView the project
Connected work tools for broadcast — tender response
Tout bonnementMotion DesignProduct videoView the project
Artificial intelligence and data
AtosMotion DesignCorporate videoView the project
E-health solution for patient pathway follow-up
SanteosMotion DesignProduct videoView the project
YUMI — next-generation payment terminal
WorldlineMotion DesignProduct videoView the project
fleet 700 — fleet management tablet
GarminMotion DesignProduct video3DView the project
B2B product video — full version
Payment terminal for hotelsMotion DesignProduct videoView the project
B2B explainer film
Sustainable plasticsMotion DesignExplainer videoView the project
Motion design explainer video
Home coachMotion DesignExplainer videoView the project
Educational motion design video
The water cycleMotion DesignExplainer videoView the project
Cybersecurity web series — episode 2 (UK version)
Advens × DoctolibMotion DesignView the project
B2B explanatory motion design
Contextual analysisMotion DesignExplainer videoDataView the project
Valina — standalone payment terminal
WorldlineMotion DesignProduct videoView the project
Genivi — motion design and 3D
WorldlineMotion Design3DView the project
3D modelling and animation of tableware
Tableware supplierMotion Design3DProduct videoView the project
Urban mobility and digital payment
Concept MaaSMotion DesignProduct videoView the project
B2B product video
Payment terminal for retailMotion DesignProduct videoView the project
B2B educational video
Sales approachMotion DesignExplainer videoView the project
Motion design example for a charity
Awareness videoMotion DesignExplainer videoView the project
B2B product video — presentation film
PVC solutionMotion DesignProduct videoView the project
“C'est dans l'air” and “C'est au programme” — France 5
TV billboardsMotion DesignAdvertisingView the project
Pharmaceutical supply chain
CoaliaMotion DesignFilmingHybridView the project
COP28 inspirational clip
AtosMotion DesignBrand contentView the project
Animated data on industrial videos
Animated data exampleMotion DesignDataView the project
Energy performance
SodexoMotion DesignView the project

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