Resources

The Potiok video brief

10 minutes to clarify your project, even if it is incomplete. Gaps are not a problem: filling them is part of our job.

What you receive from Potiok within 24 hours

  • A format recommendation, with the reasoning behind it
  • Two or three creative angles: the hook and the structure
  • A detailed quote and a schedule built around your date
  • The points we suggest challenging before starting

1Where you are starting from

Tell us where you are starting from.

A launch, an event, a request from management, a new offer…
How would you explain it in two sentences to someone who does not know the subject?

2Your video in three sentences

Simple verbs, no jargon. This is the backbone of the project.

If only one counts, which one?

3Your audience and tone

Who is watching, and in what frame of mind.

Job role, how much they already know about the subject.
In what frame of mind do people watch it?
The tone you want

4What already exists

So we don't start from scratch.

Paste the links, and tell us what you like about them.

5Which format? Our guide

Pick what looks most like your need. Not sure? Tick the last box: that's our job.

Your main needSeveral answers possible.

6Distribution, format and languages

Where and how the video will live.

Where will the video be shown?
Image format
Which languages? Leave empty if French only.
Do you already have the translations?We localise from your translated texts: we do not translate.

7Schedule and approval

To build a realistic schedule.

Sites to film, confidentiality, availability of the people involved.

8Your details

So that we can reply to you.

Data controller: Potiok (Paris and Capbreton). The data in this form is used only to reply to your request. It is kept for three years after our last exchange, then deleted. You can access, correct or have it deleted by writing to nathalie@potiok.fr. To learn more, see our privacy policy.

You receive a copy of your answers by email, with the brief as a PDF, and our reply within 24 hours.